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Grow Your Business with Social Media

Believe it or not, but social media can really change the game for your business. And with the popularity of internet platforms, it would not be wrong to state that your potential customer is already online, surfing about the services you are offering. You can [of course] make the reach easier by looking at the stats about the in vogue sites. But, for a satisfactory output, make sure you have already analyzed your target audience well.

This is how you build up fame on social platforms. Keep scrolling.

1. Keep an eye on the trend

Examine all the popular sites, find out which of them has enchanted most of your target audience. A recent report on social media usage showed that by the end of 2020 more than 3.6 billion people were using these platforms and this figure is expected to cross 4.41 billion by 2025. It lists out the well-liked social media networking sites placing Facebook, YouTube, WhatsApp, Facebook Messenger with users spending most of their time in order.

Plan as per engagement rate

An active internet user spends an average of 144 min/day on social sites. At the end of Q3 of 2020, Facebook gave an account of 2.7 billion monthly active users. Its engagement rate remained unchanged at 0.09%. While Instagram was able to lock the attention of its users for 1.22%, which was 1.60% in 2019. With 187 million monetizable daily active users, Twitter is observing a hike of 29% every year. Per tweet attention rate of netizen counted as 0.045%.

On the other hand world’s largest professional networking site, LinkedIn has 722 million users from over 200 countries and territories. A round figure of 96% B2B marketers uses LinkedIn for organic content dispensation.

Attention-Grabbing content types

Social media has no dimensions for content types. Although, length and quality do have an impact on your target’s attention. The Influencer Marketing stats show that the engagement rate for Posts (78%) is slightly higher than Stories (73%) on Instagram. Whereas, long-form posts (1900-2000 words) performs best, in terms of views and engagements, on LinkedIn. Do not worry, the platform values both types of content on it. Making a stand for itself, Facebook played really well in promoting business. Its contribution to revenue generation can’t be unnoticed.

2. Interest Customer about your brand

Mentioning again, ‘Content is King’. It is a tough business to do, but well considerate work can generate a fuss about your merchandise on the internet. The more popular you become, the more profit you generate.

Remember a poor content can do the opposite to your business. It has been observed that 49% of netizens unfollow a brand because of the poor quality of product or support. The figure exists the same for poor customer service too. Whereas, irrelevant content turns away 45% of internauts and 45% follow the back path because of too many ads on the site.[data from Sprout Social Index]

It is to be noted that 68% of cyber surfers enjoy content like images, while 50% prefer videos and 30% lend an ear to text-based posts.

3. Make sure you’re on the right path

To your surprise, from 3 billion social media users 80% follow at least 1 business online. The trend shows they are more inclined to follow brands than following celebrities. 60% of them admitted that they had discovered new products on social media. Thereupon, it is an easy way to reach new and highly targeted potential customers.

But wait, you cannot just jump into doing the work at the moment. Before you proceed keep in mind that people value “real-world proof”. Advocate about the product/service/brand of yours neatly to them. Also, having active customer support over social media will be the cherry on the top of your cake. Be responsive to your customers, be it criticism or compliments. It will represent you as a reliable person they can put their faith in.

Content creation is a sturdy task and outsourcing will be of great benefit for the businesses requiring a lot of matter. In the past year, almost 86% of B2B organisations outsource content creation. While 30% outsourced content distribution. Comparing 2020 to 2019, around 58% of the businesses, an increase of 10%, are now using online platforms to get recognised. Gaining notability has indeed helped them to grow business and kindle more benefit, they admit.

If you too are looking for a reliable party to trust upon for the task then the search is over now. Qualhon has a team of an experienced digital marketing team that deals with Organic SEO, SEM, PPC, SMM, Content Marketing, Customized Strategy using White Hat Techniques. Here you get affordable rates to get the work done. Bonus, the team works chastely to come up with unique ideas so that you stand different from your competitors.

Visit https://qualhon.com/digital-marketing to learn more about the services we provide.