With over 60% of the world’s population owning a smartphone today, it’s evident that phones are the primary way of online interaction. Whether it’s for entertainment, healthcare, or finance, an app or a website improves accessibility using a device that fits in your hand. The shift to mobile phones for digital connectivity gained significant momentum […]

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From Google and Instagram to Amazon and Spotify, there’s one thing that ties them all together – personalizations. Each platform uses AI recommendations to personalize content feeds and services for every user. But, why are all businesses focusing on offering personalization in web and mobile apps? The answer is user experience. The design and development […]

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Business growth does not always have to mean spending a huge chunk of your budget on upscaling and marketing. Why spend thousands of dollars monthly when you can achieve the desired goals for less money and effort? Hiring professionals and buying software for creating multiple landing pages, data analysis or email marketing, can create a […]

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Understanding The Problem:- Upwork, a leading online freelance marketplace, has revolutionized the gig economy by connecting skilled professionals with businesses seeking their services.  It has provided countless opportunities for freelancers to showcase their talents and businesses to find the perfect match for their projects. Rise of Spam There’s no denying that Upwork has become a […]

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Imagine you’ve spent a ton of money on marketing, only to find that visitors to your website aren’t converting at the rate you had hoped. It can be frustrating to see your investment go to waste. However, a solution exists – conversion rate optimization, or CRO. It’s a powerful tool that can help you increase […]

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