You have put a lot of effort into designing a mobile app or website, but it has failed to impress the target users. Or worse, they uninstall your app after a few minutes. Did a lot of research but could not find where the glitch is.
Let’s cut the chase out here and make you learn that the very first visual interaction ensures the lifespan of your product/service in your target’s mind and their device as well. They make a judgement at the very first glance. Hence, design, colour scheme, font size are subsets of factors that make certain the connectivity with the target audience.
What do they mean?
UI means User Interface, the very first visual communion with your audience. It is the graphical layout of an application. Its objective is to improve the visual presentation of the web or app, ensuring a sleeky interlinkage with your target group. This includes screen visual, colour scheme, page, buttons, font size, etc.
While UX (User Experience) explicitly tells about the emotional journey of your users from start to end. Our main objective is customer delight to the fullest. Therefore, before designing the basic skeleton of a product, the view of the target audience is taken into consideration. It aims to wireframing the application and fabricating the parts and elements so as to create an uncomplicated user flow.
Role they play in business
The main objective of any business is to generate more sales and to create more connections. This can be achieved by a well planned and designed out UI/UX composition. Not only it ensures customer satisfaction and better interaction but also increases conversion rates.
Keep in mind that your targets are being provided with thousands of choices for the service/product you are offering. Hence time given to capture one’s attention is meagre. A splendid UI/UX design helps to secure customer satisfaction and intrigue them to use the web/app as it is providing exactly what they were searching for, sometimes even of higher quality.
Important for Start-ups
Although UI/UX designing is important for every venture, but when it comes to start-ups, the quality of design becomes the determining factor to make or break the brand. Establishing a vital role in the future of their business.
Skilful to serve the purpose
You have come all the way from top to bottom. We will not let your efforts go in vain. Allow us to tell about the place where excellent service delivery is guaranteed. The proficient team of designers at Qualhon are well-known for the impressive designs been delivered to the clients so far. Tie up your seatbelt for a remarkable job.
Visit Qualhon to get a free quote today!